Store Comparison

As of August 11, 2025 (updates weekly),
Data below is worldwide.

iOS App Store

5,210,070 Apps

Apps		82.1%	Games		17.9%
Free		89.1%	Free		86.0%

Total Submissions

679

May

614

Jun

514

Jul

124

-10.8%

Last Week

17.7

Avg. per Day

Submission Comparison (Games vs. Non-Games)

May		Jun		Jul
Apps	Games	Apps	Games	Apps	Games
91.9%	8.1%	93.5%	6.5%	92.2%	7.8%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Utilities	69M	1	Entertainment	$120M	1	Utilities	23
2	Shopping	65M	2	Medical	$89M	2	Education	12
3	Entertainment	64M	3	Action	$82M	3	Business	11
4	Productivity	58M	4	Photo & Video	$67M	4	Health & Fitness	10
5	Finance	57M	5	Role Playing	$53M	5	Productivity	10
6	Travel	53M	6	Strategy	$51M	6	Lifestyle	8
7	Social Networking	50M	7	Card	$47M	7	Entertainment	6
8	Lifestyle	49M	8	Puzzle	$46M	8	Food & Drink	5
9	Photo & Video	48M	9	Social Networking	$43M	9	Medical	5
10	Food & Drink	33M	10	Graphics & Design	$41M	10	Shopping	4
11	Business	31M	11	Productivity	$38M	11	Social Networking	4
12	Health & Fitness	20M	12	Music	$35M	12	Puzzle	3
13	Education	20M	13	Casual	$34M	13	Travel	3
14	Music	18M	14	Adventure	$30M	14	Casual	2
15	Puzzle	16M	15	Books	$28M	15	Action	2
16	Casual	16M	16	Simulation	$27M	16	Books	2
17	Navigation	15M	17	Lifestyle	$25M	17	Word	2
18	Action	14M	18	Utilities	$20M	18	Role Playing	2
19	Simulation	11M	19	Sports	$18M	19	Sports	2
20	Books	10M	20	Trivia	$17M	20	Music	2
21	Sports	10M	21	Health & Fitness	$17M	21	Weather	1
22	Strategy	8.4M	22	Business	$16M	22	Finance	1
23	Role Playing	7.8M	23	Education	$14M	23	Sports	1
24	Graphics & Design	7.3M	24	Reference	$12M	24	Reference	1
25	News	7.1M	25	Casino	$11M	25	Simulation	1
26	Reference	6.8M	26	Family	$11M	26	Photo & Video	1
27	Medical	6.6M	27	Food & Drink	$9.4M	27	Developer Tools	0
28	Adventure	6.5M	28	Sports	$9.1M	28	Trivia	0
29	Board	5.6M	29	Board	$8.5M	29	Music	0
30	Card	5.1M	30	Developer Tools	$8M	30	Dice	0
31	Family	3.2M	31	News	$7.8M	31	News	0
32	Sports	3.1M	32	Weather	$6.9M	32	Navigation	0
33	Weather	2.9M	33	Navigation	$4.4M	33	Strategy	0
34	Developer Tools	2.5M	34	Music	$3.8M	34	Adventure	0
35	Racing	2.3M	35	Finance	$2.9M	35	Racing	0
36	Word	2.1M	36	Travel	$2.2M	36	Board	0
37	Casino	1.6M	37	Shopping	$2M	37	Graphics & Design	0
38	Music	970K	38	Racing	$1.9M	38	Family	0
39	Trivia	930K	39	Word	$1.5M	39	Card	0
40	Catalogs	8.7K	40	Catalogs	$240K	40	Educational	0
41	Educational	270	41	Educational	$1.9K	41	Catalogs	0
42	Dice	0	42	Dice	$0	42	Casino	0
Show (5) more categories…

2,482,842 Publishers

Avg. # of Apps per Publisher: 2.1

New Publishers Added

636

May

583

Jun

577

Jul

140

-12.5%

Last Week

20.0

Avg. per Day

Google Play

10,852,759 Apps

Apps		84.0%	Games		16.0%
Free		96.3%	Free		95.8%

Total Submissions

63.5K

May

60.3K

Jun

55K

Jul

17,086

+194.8%

Last Week

2,440.9

Avg. per Day

Submission Comparison (Games vs. Non-Games)

May		Jun		Jul
Apps	Games	Apps	Games	Apps	Games
81.2%	18.8%	80.4%	19.6%	79.4%	20.6%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Tools	180M	1	Role Playing	$47M	1	Tools	1.4K
2	Entertainment	170M	2	Strategy	$44M	2	Education	1.4K
3	Social	160M	3	Productivity	$32M	3	Business	1.2K
4	Finance	150M	4	Entertainment	$30M	4	Casual	960
5	Productivity	150M	5	Casual	$26M	5	Entertainment	850
6	Shopping	130M	6	Puzzle	$26M	6	Productivity	840
7	Communication	110M	7	Action	$25M	7	Finance	830
8	Casual	100M	8	Social	$24M	8	Lifestyle	790
9	Action	80M	9	Adventure	$22M	9	Shopping	730
10	Simulation	78M	10	Casino	$16M	10	Food & Drink	730
11	Puzzle	77M	11	Card	$16M	11	Health & Fitness	650
12	Video Players & Editors	74M	12	Simulation	$16M	12	Puzzle	630
13	Food & Drink	62M	13	Comics	$15M	13	Travel & Local	510
14	Music & Audio	61M	14	Dating	$11M	14	Personalization	480
15	Arcade	58M	15	Video Players & Editors	$10M	15	Music & Audio	420
16	Photography	51M	16	Sports	$9.3M	16	Arcade	410
17	Medical	50M	17	Music & Audio	$8.8M	17	Sports	390
18	Lifestyle	48M	18	Board	$7.7M	18	Communication	320
19	Events	47M	19	Communication	$7.1M	19	Social	310
20	Libraries & Demo	44M	20	Shopping	$5.1M	20	Maps & Navigation	280
21	Education	42M	21	Books & Reference	$4.8M	21	Books & Reference	260
22	Auto & Vehicles	42M	22	Health & Fitness	$3.9M	22	Casino	220
23	Maps & Navigation	41M	23	Education	$3.8M	23	Simulation	200
24	Travel & Local	39M	24	Sports	$3.7M	24	Auto & Vehicles	200
25	Racing	39M	25	Arcade	$3.6M	25	Events	180
26	Adventure	38M	26	Tools	$3.2M	26	Action	180
27	Business	35M	27	Lifestyle	$3.1M	27	Medical	160
28	Music	33M	28	Business	$2.4M	28	House & Home	150
29	Art & Design	33M	29	Photography	$2.3M	29	Adventure	140
30	Board	30M	30	Music	$2.1M	30	Role Playing	120
31	Health & Fitness	29M	31	News & Magazines	$1.9M	31	Strategy	120
32	Sports	29M	32	Racing	$1.8M	32	Educational	110
33	Strategy	28M	33	Art & Design	$1.6M	33	Photography	100
34	Personalization	28M	34	Educational	$1.6M	34	Art & Design	99
35	Educational	27M	35	Parenting	$1.6M	35	Beauty	88
36	News & Magazines	25M	36	Auto & Vehicles	$1.5M	36	Video Players & Editors	83
37	Sports	21M	37	Word	$1.5M	37	Board	79
38	Role Playing	21M	38	Maps & Navigation	$1.4M	38	News & Magazines	73
39	Casino	20M	39	Medical	$1.2M	39	Trivia	71
40	Beauty	20M	40	Finance	$1.1M	40	Card	71
41	House & Home	18M	41	Food & Drink	$960K	41	Word	60
42	Books & Reference	18M	42	House & Home	$960K	42	Dating	47
43	Weather	16M	43	Events	$700K	43	Sports	46
44	Card	15M	44	Trivia	$670K	44	Weather	44
45	Word	13M	45	Personalization	$660K	45	Racing	43
46	Comics	13M	46	Travel & Local	$660K	46	Parenting	34
47	Dating	13M	47	Weather	$650K	47	Music	14
48	Parenting	9.8M	48	Beauty	$350K	48	Libraries & Demo	11
49	Trivia	9.1M	49	Libraries & Demo	$88K	49	Comics	5
50	Transportation	0	50	Transportation	$0	50	Transportation	0
Show (5) more categories…

4,200,923 Publishers

Avg. # of Apps per Publisher: 2.58

New Publishers Added

22.4K

May

20.8K

Jun

18.4K

Jul

6,950

+417.5%

Last Week

992.9

Avg. per Day