Store Comparison

As of March 31, 2025 (updates weekly),
Data below is worldwide.

iOS App Store

5,206,915 Apps

Apps		82.1%	Games		17.9%
Free		89.1%	Free		86.0%

Total Submissions

959

Jan

1.07K

Feb

783

Mar

160

-4.2%

Last Week

22.9

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Jan		Feb		Mar
Apps	Games	Apps	Games	Apps	Games
94.0%	6.0%	94.7%	5.3%	93.5%	6.5%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Utilities	67M	1	Entertainment	$130M	1	Utilities	31
2	Shopping	66M	2	Medical	$84M	2	Business	21
3	Productivity	64M	3	Photo & Video	$67M	3	Education	16
4	Finance	64M	4	Role Playing	$66M	4	Lifestyle	13
5	Entertainment	60M	5	Action	$54M	5	Health & Fitness	8
6	Lifestyle	50M	6	Strategy	$47M	6	Productivity	8
7	Social Networking	48M	7	Graphics & Design	$41M	7	Social Networking	7
8	Photo & Video	46M	8	Social Networking	$41M	8	Shopping	6
9	Travel	44M	9	Casual	$41M	9	Entertainment	6
10	Business	33M	10	Puzzle	$40M	10	Travel	5
11	Food & Drink	31M	11	Adventure	$38M	11	Finance	5
12	Health & Fitness	24M	12	Simulation	$38M	12	Navigation	4
13	Education	19M	13	Card	$36M	13	Medical	4
14	Music	19M	14	Music	$35M	14	Music	4
15	Puzzle	16M	15	Productivity	$31M	15	Reference	3
16	Casual	15M	16	Books	$30M	16	Casual	2
17	Navigation	13M	17	Lifestyle	$24M	17	News	2
18	Action	12M	18	Utilities	$19M	18	Food & Drink	2
19	Sports	11M	19	Health & Fitness	$17M	19	Puzzle	2
20	Books	11M	20	Trivia	$17M	20	Family	2
21	Simulation	11M	21	Business	$16M	21	Sports	2
22	Graphics & Design	7.9M	22	Education	$16M	22	Photo & Video	2
23	News	7.7M	23	Sports	$14M	23	Strategy	1
24	Reference	6.9M	24	Reference	$14M	24	Board	1
25	Medical	6.5M	25	Sports	$13M	25	Graphics & Design	1
26	Adventure	6.2M	26	Casino	$12M	26	Sports	1
27	Strategy	6M	27	Family	$11M	27	Card	1
28	Sports	5.7M	28	Board	$9.9M	28	Developer Tools	0
29	Role Playing	5.5M	29	Food & Drink	$9.7M	29	Trivia	0
30	Card	4.6M	30	News	$7.4M	30	Action	0
31	Board	4.3M	31	Developer Tools	$7.3M	31	Music	0
32	Family	3.5M	32	Weather	$6.3M	32	Dice	0
33	Word	3.4M	33	Music	$4.1M	33	Weather	0
34	Weather	3.3M	34	Navigation	$3.7M	34	Adventure	0
35	Racing	2.2M	35	Finance	$3.3M	35	Racing	0
36	Developer Tools	1.8M	36	Travel	$2.1M	36	Books	0
37	Trivia	1.3M	37	Racing	$1.8M	37	Word	0
38	Casino	1.1M	38	Shopping	$1.8M	38	Role Playing	0
39	Music	700K	39	Word	$1.5M	39	Educational	0
40	Catalogs	8.8K	40	Catalogs	$56K	40	Catalogs	0
41	Educational	270	41	Educational	$14K	41	Simulation	0
42	Dice	0	42	Dice	$0	42	Casino	0
Show (5) more categories…

2,479,798 Publishers

Avg. # of Apps per Publisher: 2.1

New Publishers Added

1.01K

Jan

905

Feb

868

Mar

191

-7.3%

Last Week

27.3

Avg. per Day

Google Play

10,656,321 Apps

Apps		84.0%	Games		16.0%
Free		96.3%	Free		95.7%

Total Submissions

51.9K

Jan

62.1K

Feb

67K

Mar

16,329

+7.4%

Last Week

2,332.7

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Jan		Feb		Mar
Apps	Games	Apps	Games	Apps	Games
83.2%	16.8%	84.9%	15.1%	82.6%	17.4%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Tools	160M	1	Strategy	$49M	1	Business	1.4K
2	Social	150M	2	Role Playing	$47M	2	Tools	1.3K
3	Entertainment	150M	3	Entertainment	$32M	3	Education	1.2K
4	Finance	140M	4	Puzzle	$28M	4	Productivity	940
5	Productivity	130M	5	Casual	$28M	5	Casual	880
6	Shopping	120M	6	Action	$28M	6	Food & Drink	800
7	Casual	110M	7	Productivity	$24M	7	Entertainment	760
8	Communication	110M	8	Adventure	$22M	8	Shopping	740
9	Simulation	99M	9	Social	$22M	9	Lifestyle	730
10	Action	87M	10	Simulation	$19M	10	Finance	660
11	Puzzle	82M	11	Comics	$17M	11	Puzzle	640
12	Arcade	73M	12	Casino	$17M	12	Health & Fitness	600
13	Video Players & Editors	69M	13	Video Players & Editors	$13M	13	Music & Audio	500
14	Music & Audio	61M	14	Dating	$10M	14	Personalization	480
15	Food & Drink	59M	15	Card	$9.6M	15	Travel & Local	460
16	Sports	53M	16	Sports	$8.6M	16	Sports	350
17	Medical	50M	17	Music & Audio	$8.5M	17	Communication	320
18	Lifestyle	49M	18	Communication	$8.2M	18	Social	290
19	Photography	49M	19	Board	$7.1M	19	Arcade	250
20	Racing	45M	20	Books & Reference	$5.2M	20	Books & Reference	250
21	Events	44M	21	Shopping	$5M	21	Maps & Navigation	240
22	News & Magazines	43M	22	Education	$4.3M	22	Auto & Vehicles	220
23	Libraries & Demo	42M	23	Health & Fitness	$4.1M	23	Events	210
24	Education	40M	24	Arcade	$3.9M	24	Medical	180
25	Auto & Vehicles	40M	25	Sports	$3.9M	25	Simulation	160
26	Art & Design	38M	26	Lifestyle	$3.3M	26	Action	160
27	Maps & Navigation	38M	27	Tools	$3.2M	27	Adventure	140
28	Business	37M	28	Music	$3.1M	28	House & Home	130
29	Sports	35M	29	Business	$2.7M	29	Casino	120
30	Adventure	34M	30	Photography	$2.5M	30	Strategy	110
31	Travel & Local	32M	31	Art & Design	$2.2M	31	News & Magazines	110
32	Educational	30M	32	Educational	$2.1M	32	Art & Design	110
33	Board	30M	33	Parenting	$1.9M	33	Educational	110
34	Strategy	30M	34	Auto & Vehicles	$1.8M	34	Role Playing	100
35	Personalization	28M	35	News & Magazines	$1.8M	35	Beauty	93
36	Casino	27M	36	Word	$1.8M	36	Photography	86
37	Role Playing	26M	37	Medical	$1.6M	37	Board	76
38	Health & Fitness	26M	38	Racing	$1.5M	38	Video Players & Editors	72
39	Music	23M	39	Finance	$1.2M	39	Trivia	63
40	House & Home	21M	40	Maps & Navigation	$1.2M	40	Sports	60
41	Beauty	19M	41	Food & Drink	$1.1M	41	Word	54
42	Books & Reference	19M	42	Weather	$830K	42	Card	48
43	Card	18M	43	House & Home	$740K	43	Racing	43
44	Word	17M	44	Trivia	$730K	44	Dating	43
45	Comics	14M	45	Events	$720K	45	Weather	25
46	Weather	12M	46	Travel & Local	$670K	46	Parenting	23
47	Dating	11M	47	Personalization	$640K	47	Libraries & Demo	11
48	Parenting	9.4M	48	Beauty	$240K	48	Music	9
49	Trivia	7.3M	49	Libraries & Demo	$79K	49	Comics	6
50	Transportation	0	50	Transportation	$0	50	Transportation	0
Show (5) more categories…

4,104,503 Publishers

Avg. # of Apps per Publisher: 2.6

New Publishers Added

14.3K

Jan

21K

Feb

22.5K

Mar

5,588

+4.2%

Last Week

798.3

Avg. per Day