Store Comparison

As of September 29, 2025 (updates weekly),
Data below is worldwide.

iOS App Store

5,210,827 Apps

Apps		82.1%	Games		17.9%
Free		89.1%	Free		86.0%

Total Submissions

514

Jul

536

Aug

502

Sep

122

-5.4%

Last Week

17.4

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Jul		Aug		Sep
Apps	Games	Apps	Games	Apps	Games
92.2%	7.8%	92.2%	7.8%	90.8%	9.2%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Utilities	70M	1	Entertainment	$120M	1	Utilities	20
2	Productivity	68M	2	Medical	$94M	2	Business	15
3	Shopping	65M	3	Photo & Video	$68M	3	Education	13
4	Finance	61M	4	Action	$68M	4	Lifestyle	11
5	Entertainment	60M	5	Role Playing	$60M	5	Productivity	10
6	Photo & Video	47M	6	Puzzle	$51M	6	Health & Fitness	7
7	Lifestyle	47M	7	Strategy	$46M	7	Puzzle	6
8	Social Networking	46M	8	Social Networking	$44M	8	Finance	5
9	Travel	44M	9	Graphics & Design	$42M	9	Medical	5
10	Business	34M	10	Productivity	$41M	10	Travel	4
11	Education	32M	11	Music	$35M	11	Sports	4
12	Food & Drink	31M	12	Card	$34M	12	Action	3
13	Health & Fitness	19M	13	Simulation	$33M	13	Entertainment	3
14	Music	19M	14	Adventure	$32M	14	Strategy	2
15	Navigation	14M	15	Casual	$31M	15	Social Networking	2
16	Sports	14M	16	Books	$30M	16	Music	2
17	Puzzle	13M	17	Lifestyle	$25M	17	Photo & Video	2
18	Casual	12M	18	Utilities	$22M	18	Casual	1
19	Action	12M	19	Health & Fitness	$17M	19	Shopping	1
20	Books	8.6M	20	Trivia	$17M	20	Weather	1
21	Strategy	8.3M	21	Business	$16M	21	Racing	1
22	Medical	8.3M	22	Sports	$15M	22	Board	1
23	Simulation	8.2M	23	Education	$15M	23	Graphics & Design	1
24	Reference	7.3M	24	Reference	$12M	24	Family	1
25	News	6.9M	25	Casino	$11M	25	Simulation	1
26	Graphics & Design	6.1M	26	Family	$9.8M	26	Developer Tools	0
27	Role Playing	5.8M	27	Sports	$9.4M	27	Trivia	0
28	Adventure	4.9M	28	Food & Drink	$9.2M	28	Music	0
29	Card	4.2M	29	Board	$9.1M	29	Dice	0
30	Weather	3.6M	30	Developer Tools	$7.7M	30	News	0
31	Board	3.4M	31	News	$7.2M	31	Navigation	0
32	Sports	2.7M	32	Weather	$6.5M	32	Adventure	0
33	Family	2.5M	33	Navigation	$4.1M	33	Books	0
34	Developer Tools	2.1M	34	Finance	$3M	34	Word	0
35	Word	1.9M	35	Music	$2.7M	35	Food & Drink	0
36	Racing	1.7M	36	Travel	$2.1M	36	Sports	0
37	Casino	1.6M	37	Shopping	$2M	37	Card	0
38	Trivia	850K	38	Racing	$1.7M	38	Role Playing	0
39	Music	430K	39	Word	$1.4M	39	Educational	0
40	Catalogs	9.5K	40	Catalogs	$240K	40	Reference	0
41	Educational	250	41	Educational	$43K	41	Catalogs	0
42	Dice	0	42	Dice	$0	42	Casino	0
Show (5) more categories…

2,483,594 Publishers

Avg. # of Apps per Publisher: 2.1

New Publishers Added

577

Jul

581

Aug

547

Sep

147

+30.1%

Last Week

21.0

Avg. per Day

Google Play

10,929,672 Apps

Apps		84.0%	Games		16.0%
Free		96.4%	Free		95.8%

Total Submissions

55K

Jul

59.8K

Aug

63.5K

Sep

14,194

-9.5%

Last Week

2,027.7

Avg. per Day

Submission Comparison (Games vs. Non-Games)

Jul		Aug		Sep
Apps	Games	Apps	Games	Apps	Games
79.4%	20.6%	79.6%	20.4%	80.3%	19.7%

Top Categories (Last Week)

Most Downloaded			$ Highest Grossing			Most New Apps/Week
1	Tools	190M	1	Role Playing	$48M	1	Education	1.2K
2	Entertainment	190M	2	Strategy	$46M	2	Tools	1.1K
3	Productivity	180M	3	Productivity	$39M	3	Business	980
4	Finance	160M	4	Entertainment	$33M	4	Casual	940
5	Social	140M	5	Action	$29M	5	Productivity	740
6	Shopping	130M	6	Puzzle	$27M	6	Lifestyle	710
7	Communication	130M	7	Casual	$26M	7	Entertainment	710
8	Casual	85M	8	Social	$24M	8	Food & Drink	700
9	Video Players & Editors	76M	9	Adventure	$24M	9	Finance	580
10	Action	69M	10	Casino	$16M	10	Health & Fitness	580
11	Simulation	67M	11	Simulation	$14M	11	Shopping	540
12	Puzzle	66M	12	Comics	$13M	12	Puzzle	520
13	Photography	62M	13	Dating	$12M	13	Music & Audio	370
14	Food & Drink	61M	14	Video Players & Editors	$12M	14	Travel & Local	350
15	Education	60M	15	Music & Audio	$9.5M	15	Personalization	350
16	Music & Audio	58M	16	Card	$9.2M	16	Sports	320
17	Sports	54M	17	Communication	$8.3M	17	Arcade	310
18	Lifestyle	53M	18	Board	$7.8M	18	Communication	240
19	Events	50M	19	Sports	$6.7M	19	Social	220
20	Arcade	49M	20	Sports	$5.8M	20	Books & Reference	220
21	Auto & Vehicles	48M	21	Shopping	$5.2M	21	Events	200
22	Medical	45M	22	Books & Reference	$5.1M	22	Maps & Navigation	200
23	Libraries & Demo	43M	23	Health & Fitness	$4.9M	23	Casino	180
24	Business	43M	24	Education	$4.8M	24	Auto & Vehicles	160
25	Racing	42M	25	Tools	$3.7M	25	Simulation	150
26	Maps & Navigation	41M	26	Arcade	$3.5M	26	Medical	140
27	Art & Design	41M	27	Lifestyle	$3.2M	27	Strategy	130
28	Travel & Local	37M	28	Business	$2.9M	28	House & Home	130
29	Personalization	37M	29	Photography	$2.8M	29	Action	110
30	Educational	33M	30	Music	$2.7M	30	Photography	110
31	Sports	32M	31	News & Magazines	$2.5M	31	News & Magazines	100
32	Adventure	31M	32	Auto & Vehicles	$2.2M	32	Role Playing	100
33	Role Playing	31M	33	Word	$2.1M	33	Adventure	91
34	Strategy	29M	34	Art & Design	$2.1M	34	Art & Design	80
35	News & Magazines	28M	35	Educational	$2M	35	Educational	79
36	Music	27M	36	Parenting	$1.8M	36	Trivia	70
37	Board	25M	37	Medical	$1.4M	37	Video Players & Editors	60
38	Health & Fitness	24M	38	Racing	$1.4M	38	Board	58
39	House & Home	23M	39	Maps & Navigation	$1.2M	39	Card	55
40	Books & Reference	22M	40	Finance	$1.1M	40	Word	55
41	Casino	19M	41	Food & Drink	$1.1M	41	Beauty	54
42	Beauty	19M	42	House & Home	$810K	42	Dating	41
43	Dating	16M	43	Personalization	$750K	43	Racing	39
44	Weather	15M	44	Events	$730K	44	Sports	38
45	Comics	14M	45	Weather	$640K	45	Parenting	31
46	Word	13M	46	Trivia	$600K	46	Weather	18
47	Card	13M	47	Travel & Local	$580K	47	Libraries & Demo	10
48	Parenting	11M	48	Beauty	$300K	48	Music	6
49	Trivia	4.8M	49	Libraries & Demo	$83K	49	Comics	5
50	Transportation	0	50	Transportation	$0	50	Transportation	0
Show (5) more categories…

4,238,756 Publishers

Avg. # of Apps per Publisher: 2.58

New Publishers Added

18.4K

Jul

21.7K

Aug

22.6K

Sep

5,007

-8.9%

Last Week

715.3

Avg. per Day